Telecoms: African demand for smartphones has tripled in a year
".../... Samsung Electronics is preparing to beat its $10bn target for revenue from Africa in 2015. And according to George Ferreira - Vice-president and chief operating officer of Samsung Africa - the company is also looking at the possibility of setting up more assembly plants to avoid tariff barriers.<
What's the cheapest smartphone you sell in Africa?
The most affordable is our entry-level Galaxy Pocket. In South Africa, it retails for $100. [Elsewhere] in Africa, it's probably around the $110-$120 mark.
The successors of the Galaxy Pocket are the Galaxy Neo and Galaxy Star. They have been available from April. We will see them be-ing positioned more aggressively in the market, at around the $100 price point.
Is a sub-$50 smartphone still some way away?
If I look at the Tier 1 manufacturers – Samsung, Apple, Nokia, Blackberry, HTC, Sony – I think we're still a distance away from the $50 smartphone. If I look at Tier 2 and Tier 3 – the brands that are coming out of Asia – maybe they would .../..."
Dare to be better ? OK !