Daring to be Digital - Dare to be Digital - be Digital ? Yes-No ! Wants to survive ?
But guess what? Superman comes back and SEO didn’t die. Two years later and I’m writing this in light of Google’s latest algorithm being announced, Hummingbird. There’s never been a better time to “Dare to be Digital.”
During the seminar, we explored the challenges facing digital in our organisations. There were many suggestions, such as buy-in at boardroom level, the difficulty of integrating social media and finding the will to support digital campaigns. Our presenter, Mark Sherwin, highlighted that the best digital success stories are told by those who innovate. Those who spot a digital opportunity and are quick to act.
The graph shows business strategies pre (blue) and post (red) the proliferation of digital.
Before digital was a major player in our lives, you can see that it was fine to be a late adopter of trends, binding your time and seeing how the market would react.
In a dominantly digital world this is no longer acceptable. Your organisation will miss out on great marketing opportunities if you fail to innovate early enough.
The key is to be transformational in your approach. Be open to digital opportunities and understand that they can adjust your marketing strategy. A colleague and I once spotted a golden opportunity with Google Plus. We were working for an aviation publication and realised that Google Plus was rolling out its Communities feature. We decided to create a community called AVGeeks, having discovered that the hashtag #AVGeek was extremely popular on social networks for sharing images of planes and cool aviation content. It was an instant success and is now a self-sustaining community of aviation professionals and enthusiasts – our target market.