2015 will serve as an inflection point where companies that successfully harness digital technology to advantageously serve customers will create clear competitive separation from those that do not.
Forrester: Top IT Predictions For 2015
"The gap between digital leaders and digital laggards will widen in 2015"
The trouble with digitization is that it does not slow down. Even worse for those expecting to catch their breath, it unexpectedly moves by leaps and bounds.
The companies that haven’t grasped what it can do for their business and what it’s doing to their competitive environment or the companies that are slow to experiment and innovate, are doomed to lose more ground in 2015.
Every aspect of the digitization of everything, from mobile solutions to privacy and security, is a source for competitive differentiation by the companies that get it.
Almost half of the world will have a powerful computer in their pocket and vastly different expectations from your business in 2015
The twin sister of the digitization of everything is the mobilization of everything.
“42% of the total population globally will own a smartphone by the end of 2015,” predicts Forrester.
These always-connected consumers and workers will abandon your business if it does not understand where they are and what they want.
Consumers are undergoing a mobile mind shift: the expectation that [they] can get what [they] want in [their] immediate context and moments of need.
The Web is rapidly being replaced by the computers in our pockets –already more time is spent on mobile apps than on the Web.
Mobile has reached a tipping point in 2014, says Forrester, as it solidified its position as one of the most disruptive technologies for businesses in decades.
Consumers expect to engage with brands to get any information or service they desire immediately and in context. Today, 18% of US online consumers have this expectation, while 30% are in the midst of a transition to this mobile mind shift.